The following privacy policy is intended to help you understand what information GoBikeGo collects, why we collect it and how we use it.

If you are unsure of how we are handling information, please contact matt@gobikego.co.uk

What personal data we collect and why we collect it

1. Contact forms / Enquiries
If you contact GoBikeGo through the contact form on the website, you will be asked for your name, email address and possibly phone number, if required.

2. Events
You may be asked for personal information such as name, email address and cycling interests if you register interest at events that we attend.

3. Booking information
When you book a ride or event with GoBikeGo, you will provide information to us in order for us to fulfil our service to you. This may include name, address, email address, telephone number, gender, date of birth, cycling experience, dietary requirements and medical information.

4. Legitimate lead source activity
We may collect personal information from publicly available sources such as social media.

How we use your personal information

We may use your personal information to:

  • Fulfil any contract entered between you and us, and to provide you with the information and services that you request from GoBikeGo

  • Notify you about changes to our products or services

  • Notify you of services, news and information that we feel will be of legitimate interest to you

  • Perform business analysis to improve the quality of our website and the products and services we offer

Sensitive information

We do not ask you to send us or disclose any sensitive personal information relating to racial or ethnic origin, political opinion, religion or other beliefs, criminal background or trade union membership.

However if you sign up to a cycle tour with us, we will ask for your date of birth, dietary information and medical history which enables us to ensure your requirements are safely met.


Like most websites, we use cookies on our website. Cookies are small pieces of information that a website can store on your computer via your internet browser.

Cookies help us understand what device you’re viewing our site from, what content you viewed on our site and whether you’ve viewed our site before.  The basic user information collected is used to help us analyse web traffic and to improve the content of our website.  They don’t tell us who you are, or store any personal data about you. It is up to you whether to allow us to send you cookies, but by rejecting our cookies you may not access the full functionality of our website.

You have the choice to set your browser to accept or reject all cookies, or notify you when a cookie is set. Please note that each browser is different, so check your browser to learn how to change your cookie preferences.

Our website uses the following cookies:

  • Analytics: We use Google Analytics to understand how you use our site, when you visited the site, how often you come back to our site, what pages you visit and what content you interact with. This information can only be viewed by the team at GoBikeGo and Google Analytics.

  • Targeted cookies: These cookies record your visit to our website, including the web pages you have visited and the links you have followed. These may include Google, Facebook or Instagram retargeting pixels. These cookies enable advertising networks to deliver ads that may be relevant to you.

Embedded content from other websites

Content on this site may include embedded content (e.g. videos, images, articles etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. Our privacy policy does not apply to any third party websites, even if you access their content from our website. We recommend you read the Privacy Policy on the third party website.

Who we share your data with

We do not share your personal information with any third parties, unless it is essential for our service provision or contract with you to do so. You will be notified if this is the case.

How long we retain your data

If you leave a comment on a blog post, the comment and its metadata are retained indefinitely.

If you make an enquiry through the website, website administrators can see the information that you provide. We will delete it completely after a reasonable length of time.

With regards to personal information that has been supplied in order to fulfil a service or contract with you and the information is no longer required, we will delete it completely after a reasonable length of time.

If you have any questions, please contact matt@gobikego.co.uk.

What rights you have over your data

You can request in writing to receive a file of the personal data we hold about you, including any data you have provided to us. We will aim to respond to this request within 21 days, or sooner if possible.

You can also request that we stop processing or erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, financial or security purposes.

Opting out of communications

You can opt out of communications at any time by clicking ‘unsubscribe’ at the bottom of any marketing email you receive. Or alternatively you can send a request to unsubscribe to matt@gobikego.co.uk

How we protect your data

We are committed to safeguarding your personal information – we will take all reasonable steps to protect your personal data, however we cannot guarantee the security of any data you disclose online. The security of your data transmitted to us electronically is at all times at your own risk.

We may change this privacy policy – we recommend you revisit this page from time-to-time to check for any changes.


Please contact us if you have any further questions.